Merdedes-Benz was looking for a shot for the launch of the new C-Class, to be used in a magazine ad. The car was captured while in movement. The car is the best, even in the shadow it shines bright and captures your eyes.

Merceds-Benz wanted to label the C-Class the best of the best of compact sedans. They wanted a bold statement which was incorporated into the ad “Das Beste kennt keine Alternative” - The best knows no alternative.